Through the collaboration of various multi-disciplinary studios (interior design, technology, branding, user experience and business transformation) in Formwerkz, Comma is an integration of design, and technology for a seamless shopper experience.
Zero Touch Engage
Touch only the products you purchase at the store
Live in Guangzhou
A shop with extended opening hours, stocking a limited range of household goods and groceries.
Factors contributing to costs: manpower, operating 24/7, managing logistics and operations.
For consistency and familiarity to the brand, the house motif is used for all stores. (Indoor or outdoor, within a building or independent)